What is Name, Image, and Likeness (NIL)?
“NIL” is the term used to associate with student-athletes’ ability to earn money off their brand, THEMSELVES. As of July 1, 2021, student-athletes across the country can now profit off their name, image, and likeness. Now, for example, a student-athlete may earn money for:
- Hosting their own basketball, soccer, or other sports camp!
- Partnering with and promoting a local restaurant or business!
- Having a photoshoot and autograph session!